Privacy Policy

At SmileBloom, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or purchase our products.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

SmileBloom is the data controller responsible for your personal information.

SmileBloom

Email: smilebloom@outlook.com

Website: www.smilebloom.uk

If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details above.

2. Information We Collect

When you visit our website or place an order, we may collect the following information:

Full name
Billing address
Shipping address
Email address
Phone number
Order history
Payment information (processed securely by our payment providers)
IP address
Browser type
Device information
Website usage information
Customer service communications

3. How We Use Your Information

We process your personal information to:

Process and deliver your orders
Provide customer support
Send order confirmations and shipping updates
Manage returns and refunds
Prevent fraud and unauthorized transactions
Improve our website and services
Personalise your shopping experience
Send promotional emails and SMS messages (only if you have given your consent)
Comply with legal obligations

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal information on one or more of the following legal bases:

Performance of a contract
Compliance with legal obligations
Legitimate business interests
Your consent

Where consent is required, you may withdraw it at any time.

5. Shopify

Our online store is hosted by Shopify Inc.

Shopify provides the e-commerce platform that enables us to sell our products and process your orders securely.

Your information may be stored through Shopify's secure servers and databases.

For more information, please visit:

https://www.shopify.com/legal/privacy

6. Payments

Payments are securely processed by trusted third-party payment providers, including:

Shop Pay
PayPal
Klarna
Apple Pay
Google Pay
Visa
Mastercard
American Express
Stripe

SmileBloom does not store your complete payment card information.

7. Shipping & Fulfilment

To fulfil your order, we may share your personal information with shipping carriers and fulfilment partners.

This includes information necessary to:

Prepare your order
Ship your package
Provide delivery updates
Process returns

8. Marketing

If you subscribe to our newsletter, we may send promotional emails about:

New products
Special offers
Discounts
Company updates

You may unsubscribe at any time using the unsubscribe link contained in every email.

If you opt in to SMS marketing, you may also receive promotional text messages.

You can opt out at any time.

9. Cookies

Our website uses cookies and similar technologies to:

Keep the website functioning correctly
Remember your preferences
Analyse website traffic
Improve user experience
Deliver personalised advertising

You can manage or disable cookies through your browser settings.

10. Analytics & Advertising

We may use trusted third-party services to analyse website traffic and improve our marketing efforts, including:

Google Analytics
Meta (Facebook & Instagram) Pixel
TikTok Pixel
Pinterest Tag
Microsoft Clarity

These services may collect information about your interactions with our website.

11. Data Retention

We retain your personal information only for as long as necessary to:

Complete your order
Provide customer support
Meet legal obligations
Resolve disputes
Prevent fraud

When your information is no longer required, it will be securely deleted.

12. Your Rights

Under the UK GDPR, you have the right to:

Access your personal data
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time
Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us.

13. Data Security

We take appropriate technical and organisational measures to protect your personal information from:

Unauthorised access
Loss
Misuse
Disclosure
Alteration

Although we strive to protect your data, no internet transmission is completely secure.

14. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, appropriate safeguards are implemented to ensure your information remains protected in accordance with applicable data protection laws.